{"id":4403,"date":"2026-06-25T11:04:41","date_gmt":"2026-06-25T17:04:41","guid":{"rendered":"https:\/\/agenciax.mx\/?p=4403"},"modified":"2026-06-25T11:04:46","modified_gmt":"2026-06-25T17:04:46","slug":"el-poder-del-social-listening-en-el-marketing-politico","status":"publish","type":"post","link":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/","title":{"rendered":"El Poder del Social Listening en el Marketing Pol\u00edtico"},"content":{"rendered":"
\n
\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

En un entorno donde millones de conversaciones ocurren cada d\u00eda en redes sociales, medios digitales y plataformas de mensajer\u00eda, comprender lo que piensa, siente y demanda la ciudadan\u00eda se ha convertido en una necesidad estrat\u00e9gica para cualquier campa\u00f1a, gobierno o figura p\u00fablica.<\/p>\n\n\n\n

Aqu\u00ed es donde entra el Social Listening<\/strong>, una metodolog\u00eda que permite monitorear, analizar e interpretar<\/strong> las conversaciones digitales para obtener informaci\u00f3n valiosa sobre la opini\u00f3n p\u00fablica en tiempo real.<\/p>\n\n\n

\n
\n

\u00bfQu\u00e9 es el Social Listening?<\/strong><\/p>\n\n\n\n

El Social Listening consiste en recopilar y analizar menciones, comentarios, tendencias y conversaciones que ocurren en plataformas digitales para identificar patrones de comportamiento, sentimientos y percepciones de la audiencia.<\/p>\n\n\n\n

A diferencia del simple monitoreo de redes sociales, el Social Listening busca responder preguntas clave como:<\/p>\n\n\n

  • \u00bfQu\u00e9 oportunidades existen para conectar con la audiencia?<\/li>\n\n
  • \u00bfQu\u00e9 temas preocupan a la ciudadan\u00eda?<\/li>\n\n
  • \u00bfC\u00f3mo perciben los ciudadanos a un candidato o instituci\u00f3n?<\/li>\n\n
  • \u00bfQu\u00e9 narrativas est\u00e1n ganando fuerza?<\/li>\n\n
  • \u00bfCu\u00e1les son los riesgos reputacionales emergentes?<\/li><\/ul><\/div>\n\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n

    \u00bfPor qu\u00e9 es importante en el marketing pol\u00edtico?<\/strong><\/p>\n\n\n\n

    La comunicaci\u00f3n pol\u00edtica moderna ya no puede basarse \u00fanicamente en encuestas peri\u00f3dicas. Las conversaciones digitales ofrecen una radiograf\u00eda constante del sentir ciudadano.<\/p>\n\n\n\n

    Entre sus principales beneficios destacan:<\/p>\n\n\n\n

    1. Detecci\u00f3n temprana de crisis<\/strong><\/h4>\n\n\n\n

    El analizar las conversaciones permite identificar temas sensibles antes de que estas se conviertan en crisis medi\u00e1ticas o de reputaci\u00f3n.<\/p>\n\n\n\n

    2. Comprensi\u00f3n del sentimiento ciudadano<\/strong><\/h4>\n\n\n\n

    Las herramientas de Social Listening te ayuda a determinar si las menciones hacia un pol\u00edtico son positivas, negativas o neutrales y as\u00ed ajustar estrategias de comunicaci\u00f3n.<\/p>\n\n\n\n

    3. Identificaci\u00f3n de temas prioritarios<\/strong><\/h4>\n\n\n\n

    Ayuda a descubrir cu\u00e1les son las preocupaciones reales de la poblaci\u00f3n, facilitando la creaci\u00f3n de mensajes alineados con sus intereses.<\/p>\n\n\n\n

    4. Evaluaci\u00f3n de campa\u00f1as<\/strong><\/h4>\n\n\n\n

    Permite medir el impacto de discursos, anuncios, eventos y acciones gubernamentales mediante indicadores digitales.<\/p>\n\n\n\n

    5. An\u00e1lisis de competidores<\/strong><\/h4>\n\n\n\n

    Brinda informaci\u00f3n sobre la percepci\u00f3n p\u00fablica de otros pol\u00edticos y las narrativas que est\u00e1n generando mayor interacci\u00f3n.A diferencia del simple monitoreo de redes sociales, el Social Listening busca responder preguntas clave como:<\/p>\n\n\n

    \n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n\n
    \n

    Del dato a la estrategia<\/strong>.<\/p>\n\n\n\n

    Lo importante del social listening no est\u00e1 solo recopilar grandes cantidades de informaci\u00f3n, sino en transformarlas en decisiones estrat\u00e9gicas.
    \u00a0
    \u00a0Interpretar de manera correcta los datos te permite:<\/p>\n\n\n

    • Dise\u00f1ar mensajes m\u00e1s efectivos.<\/li>\n\n
    • Fortalecer la reputaci\u00f3n digital.<\/li>\n\n
    • Detectar oportunidades de posicionamiento.<\/li><\/ul><\/div>\n<\/div>\n\n\n
      <\/div>\n\n\n\n

      El futuro de la comunicaci\u00f3n pol\u00edtica es escuchar<\/strong>.<\/p>\n\n\n\n

      En la era digital, las conversaciones ocurren las 24 horas del d\u00eda. Los ciudadanos expresan opiniones, demandas y expectativas constantemente, generando una fuente invaluable de informaci\u00f3n para quienes saben escuchar.<\/p>\n\n\n\n

      El Social Listening se ha convertido en una herramienta indispensable para gobiernos, candidatos y organizaciones que buscan construir estrategias basadas en evidencia y no en suposiciones.<\/p>\n\n\n\n

      Porque en pol\u00edtica, comprender a la audiencia ya no es una ventaja competitiva: es una necesidad.<\/strong><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      En un entorno donde millones de conversaciones ocurren cada d\u00eda en redes sociales, medios digitales y plataformas de mensajer\u00eda, comprender lo que piensa, siente y demanda la ciudadan\u00eda se ha convertido en una necesidad estrat\u00e9gica para cualquier campa\u00f1a, gobierno o…<\/p>","protected":false},"author":8,"featured_media":4404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nEl Poder del Social Listening en el Marketing Pol\u00edtico | agenciax<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Poder del Social Listening en el Marketing Pol\u00edtico | agenciax\" \/>\n<meta property=\"og:description\" content=\"En un entorno donde millones de conversaciones ocurren cada d\u00eda en redes sociales, medios digitales y plataformas de mensajer\u00eda, comprender lo que piensa, siente y demanda la ciudadan\u00eda se ha convertido en una necesidad estrat\u00e9gica para cualquier campa\u00f1a, gobierno o...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/\" \/>\n<meta property=\"og:site_name\" content=\"agenciax\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciaxmx\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T17:04:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T17:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Adame\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Adame\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/\"},\"author\":{\"name\":\"Cristina Adame\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#\\\/schema\\\/person\\\/dd15e196e8091793b6a01d486fdbae39\"},\"headline\":\"El Poder del Social Listening en el Marketing Pol\u00edtico\",\"datePublished\":\"2026-06-25T17:04:41+00:00\",\"dateModified\":\"2026-06-25T17:04:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/\"},\"wordCount\":505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciax.mx\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/\",\"url\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/\",\"name\":\"El Poder del Social Listening en el Marketing Pol\u00edtico | agenciax\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciax.mx\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg\",\"datePublished\":\"2026-06-25T17:04:41+00:00\",\"dateModified\":\"2026-06-25T17:04:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agenciax.mx\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg\",\"contentUrl\":\"https:\\\/\\\/agenciax.mx\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/el-poder-del-social-listening-en-el-marketing-politico\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agenciax.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Poder del Social Listening en el Marketing Pol\u00edtico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#website\",\"url\":\"https:\\\/\\\/agenciax.mx\\\/\",\"name\":\"agenciax\",\"description\":\"juxtapozed ideas\",\"publisher\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#organization\"},\"alternateName\":\"Agencia X\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenciax.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#organization\",\"name\":\"agenciax\",\"alternateName\":\"agenciax\",\"url\":\"https:\\\/\\\/agenciax.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/agenciax.mx\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/agenciax.mx-3_white.png\",\"contentUrl\":\"https:\\\/\\\/agenciax.mx\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/agenciax.mx-3_white.png\",\"width\":5708,\"height\":3436,\"caption\":\"agenciax\"},\"image\":{\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agenciaxmx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/agenciax.mx\\\/#\\\/schema\\\/person\\\/dd15e196e8091793b6a01d486fdbae39\",\"name\":\"Cristina Adame\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/56508d81f9c0a3a24d755fbaf9b5d8b071ca31026c15f5531a249c65f4ca6306?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/56508d81f9c0a3a24d755fbaf9b5d8b071ca31026c15f5531a249c65f4ca6306?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/56508d81f9c0a3a24d755fbaf9b5d8b071ca31026c15f5531a249c65f4ca6306?s=96&d=mm&r=g\",\"caption\":\"Cristina Adame\"},\"sameAs\":[\"http:\\\/\\\/agenciax.mx\\\/\"],\"url\":\"https:\\\/\\\/agenciax.mx\\\/en\\\/author\\\/cristina\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Poder del Social Listening en el Marketing Pol\u00edtico | agenciax","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/","og_locale":"en_US","og_type":"article","og_title":"El Poder del Social Listening en el Marketing Pol\u00edtico | agenciax","og_description":"En un entorno donde millones de conversaciones ocurren cada d\u00eda en redes sociales, medios digitales y plataformas de mensajer\u00eda, comprender lo que piensa, siente y demanda la ciudadan\u00eda se ha convertido en una necesidad estrat\u00e9gica para cualquier campa\u00f1a, gobierno o...","og_url":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/","og_site_name":"agenciax","article_publisher":"https:\/\/www.facebook.com\/agenciaxmx","article_published_time":"2026-06-25T17:04:41+00:00","article_modified_time":"2026-06-25T17:04:46+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg","type":"image\/jpeg"}],"author":"Cristina Adame","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristina Adame","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#article","isPartOf":{"@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/"},"author":{"name":"Cristina Adame","@id":"https:\/\/agenciax.mx\/#\/schema\/person\/dd15e196e8091793b6a01d486fdbae39"},"headline":"El Poder del Social Listening en el Marketing Pol\u00edtico","datePublished":"2026-06-25T17:04:41+00:00","dateModified":"2026-06-25T17:04:46+00:00","mainEntityOfPage":{"@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/agenciax.mx\/#organization"},"image":{"@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#primaryimage"},"thumbnailUrl":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/","url":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/","name":"El Poder del Social Listening en el Marketing Pol\u00edtico | agenciax","isPartOf":{"@id":"https:\/\/agenciax.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#primaryimage"},"image":{"@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#primaryimage"},"thumbnailUrl":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg","datePublished":"2026-06-25T17:04:41+00:00","dateModified":"2026-06-25T17:04:46+00:00","breadcrumb":{"@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#primaryimage","url":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg","contentUrl":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/agenciax.mx\/en\/el-poder-del-social-listening-en-el-marketing-politico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/agenciax.mx\/"},{"@type":"ListItem","position":2,"name":"El Poder del Social Listening en el Marketing Pol\u00edtico"}]},{"@type":"WebSite","@id":"https:\/\/agenciax.mx\/#website","url":"https:\/\/agenciax.mx\/","name":"agenciax","description":"juxtapozed ideas","publisher":{"@id":"https:\/\/agenciax.mx\/#organization"},"alternateName":"Agencia X","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agenciax.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/agenciax.mx\/#organization","name":"agenciax","alternateName":"agenciax","url":"https:\/\/agenciax.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agenciax.mx\/#\/schema\/logo\/image\/","url":"https:\/\/agenciax.mx\/wp-content\/uploads\/2023\/08\/agenciax.mx-3_white.png","contentUrl":"https:\/\/agenciax.mx\/wp-content\/uploads\/2023\/08\/agenciax.mx-3_white.png","width":5708,"height":3436,"caption":"agenciax"},"image":{"@id":"https:\/\/agenciax.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenciaxmx"]},{"@type":"Person","@id":"https:\/\/agenciax.mx\/#\/schema\/person\/dd15e196e8091793b6a01d486fdbae39","name":"Cristina Adame","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/56508d81f9c0a3a24d755fbaf9b5d8b071ca31026c15f5531a249c65f4ca6306?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/56508d81f9c0a3a24d755fbaf9b5d8b071ca31026c15f5531a249c65f4ca6306?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56508d81f9c0a3a24d755fbaf9b5d8b071ca31026c15f5531a249c65f4ca6306?s=96&d=mm&r=g","caption":"Cristina Adame"},"sameAs":["http:\/\/agenciax.mx\/"],"url":"https:\/\/agenciax.mx\/en\/author\/cristina\/"}]}},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2-600x400.jpg","featured_image_src_square":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2-600x576.jpg","author_info":{"display_name":"Cristina Adame","author_link":"https:\/\/agenciax.mx\/en\/author\/cristina\/"},"jetpack_featured_media_url":"https:\/\/agenciax.mx\/wp-content\/uploads\/2026\/06\/PGKTEI1yf4NBIKtDIwtGm52UXjp2TA5jRJSBr8fJoLCcje1g_mqduh-eisIogOuyzDK9LgRVrT087A-VJZPCqxVj-0368WoWH4mLL_Fs9G6VglHSF6z14p59YsWiuyKm0n06btp1BXOo9QbCL5HoH35QY6TMkUPq6AEFYij6x8hrEBi8n2ml8jg2gh8KaXv2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/posts\/4403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/comments?post=4403"}],"version-history":[{"count":2,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/posts\/4403\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/posts\/4403\/revisions\/4409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/media\/4404"}],"wp:attachment":[{"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/media?parent=4403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/categories?post=4403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciax.mx\/en\/wp-json\/wp\/v2\/tags?post=4403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}