{"id":2998,"date":"2023-10-02T16:56:41","date_gmt":"2023-10-02T22:56:41","guid":{"rendered":"https:\/\/agenciax.mx\/?p=2998"},"modified":"2023-10-07T12:25:10","modified_gmt":"2023-10-07T17:25:10","slug":"los-mensajes-organicos-en-linkedin-tienen-2-1-de-efectividad-estudio-de-caso","status":"publish","type":"post","link":"https:\/\/agenciax.mx\/en\/los-mensajes-organicos-en-linkedin-tienen-2-1-de-efectividad-estudio-de-caso\/","title":{"rendered":"Los mensajes org\u00e1nicos en LinkedIn tienen 2.1% de efectividad (Estudio de caso)"},"content":{"rendered":"
\n
\n

En agenciax.mx decidimos probar la efectividad de LinkedIn para generar prospectos, he aqu\u00ed la historia:<\/p>\n\n\n\n

Un cliente internacional del sector industrial (pisos industriales espec\u00edficamente) nos solicit\u00f3 realizar conexiones a trav\u00e9s de LinkedIn para generar prospectos de alto valor, estos prospectos deb\u00edan cumplir con ciertas caracter\u00edsticas: Tener puestos directivos, con poder de decisi\u00f3n en relaci\u00f3n a la construcci\u00f3n de proyectos (centros de distribuci\u00f3n, naves industriales, f\u00e1bricas, almacenes) y relacionados con 6 posibles sectores: Log\u00edstica, retail, agroalimentos, manufactura, automotriz y c\u00e1maras fr\u00edas.<\/p>\n\n\n\n

Decidimos entonces documentar el proceso para conocer la efectividad de los mensajes org\u00e1nicos de LinkedIn. Los pasos que seguimos en el proceso son los siguientes:<\/p>\n\n\n\n

Paso 1.<\/h5>\n\n\n\n

Seleccionamos un perfil profesional de un directivo de la empresa.<\/p>\n\n\n\n

Paso 2.<\/h5>\n\n\n\n

Publicamos contenido de valor referente a pisos industriales en el perfil con la finalidad de generar confianza para quienes recibir\u00edan la solicitud de conexi\u00f3n de este perfil.<\/p>\n\n\n\n

Paso 3.<\/h5>\n\n\n\n

Enviamos 2,000 solicitudes de conexi\u00f3n a posibles prospectos. Dichos prospectos fueron seleccionados en LinkedIn por puesto, sector y empresa.<\/p>\n\n\n\n

Paso 4.<\/h5>\n\n\n\n

Documentamos en una lista los perfiles que aceptaron nuestra solicitud.<\/p>\n\n\n\n

Paso 5.<\/h5>\n\n\n\n

A esos perfiles se les envi\u00f3 un mensaje haciendo referencia al importante papel que juega el piso industrial para el \u00e9xito de las empresas. (Esto es real, el piso es sumamente importante y la decisi\u00f3n respecto a la construcci\u00f3n del piso es trascendental)<\/p>\n\n\n\n

Paso 6.<\/h5>\n\n\n\n

Documentamos la cantidad de mensajes respondidos.<\/p>\n\n\n\n

Paso 7.<\/h5>\n\n\n\n

Con los mensajes respondidos iniciamos una conversaci\u00f3n para obtener un n\u00famero m\u00f3vil de contacto o un correo de la persona indicada para atender el tema.<\/p>\n\n\n\n

He aqu\u00ed los resultados:<\/p>\n\n\n

    \n
  • 759 solicitudes aceptadas. 37.9%<\/strong> solicitudes aceptadas<\/strong><\/li>\n\n\n\n
  • 61 mensajes respondidos (de 759 enviados). \u00a08.03%<\/strong> respuestas<\/strong><\/li>\n\n\n\n
  • 11 personas interesadas<\/li>\n\n\n\n
  • 1 llamada de tel\u00e9fono<\/li>\n<\/ul>\n\n\n

    Adicionalmente al tener conexi\u00f3n con estos perfiles pudimos acceder a:<\/p>\n\n\n

      \n
    • 168<\/strong> n\u00fameros telef\u00f3nicos<\/li>\n\n\n\n
    • 750<\/strong> correos (institucionales y\/o personales)<\/li>\n<\/ul>\n\n\n

      \u00bfQu\u00e9 tan efectiva fue esta actividad?<\/p>\n\n\n\n

      Conseguimos conversaciones con 11 directivos de primer nivel<\/strong> de empresas como: Amazon, 7-eleven, CEVA Logistics, grupo BIMBO, grupo MODELO, United States Cold Storage, RLS Logistics, Fraizer Industrial, Hansen-Rise Inc., entre otros.<\/p>\n\n\n\n

      Tiempo dedicado a esta actividad 66.5 horas del 03 de Abril de 2023 al 11 de Mayo de 2023.<\/p>\n\n\n\n

      *Nota: Los datos indicados aqu\u00ed son resultados propios de esta actividad en espec\u00edfico, la cual carece de rigurosidad estad\u00edstica. La efectividad de LinkedIn est\u00e1 sujeta a diversos factores como redacci\u00f3n en los mensajes, tipo de servicio ofrecido, optimizaci\u00f3n de perfiles entre otros factores.<\/p>\n\n\n\n

      Si te pareci\u00f3 interesante, s\u00edguenos para m\u00e1s informaci\u00f3n en nuestras redes. agenciax.mx<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      En agenciax.mx decidimos probar la efectividad de LinkedIn para generar prospectos, he aqu\u00ed la historia: Un cliente internacional del sector industrial (pisos industriales espec\u00edficamente) nos solicit\u00f3 realizar conexiones a trav\u00e9s de LinkedIn para generar prospectos de alto valor, estos prospectos…<\/p>","protected":false},"author":4,"featured_media":3001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nLos mensajes org\u00e1nicos en LinkedIn tienen 2.1% de efectividad (Estudio de 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