{"id":2523,"date":"2023-09-22T23:42:04","date_gmt":"2023-09-22T23:42:04","guid":{"rendered":"https:\/\/agenciax.mx\/?post_type=jetpack-portfolio&p=2523"},"modified":"2025-05-19T14:47:15","modified_gmt":"2025-05-19T20:47:15","slug":"mascota-osos-negros","status":"publish","type":"jetpack-portfolio","link":"https:\/\/agenciax.mx\/en\/portfolio\/mascota-osos-negros\/","title":{"rendered":"UNILAM"},"content":{"rendered":"
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Branding | Social Media | Dise\u00f1o<\/p>\n<\/div>\n\n\n\n

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Client
Universidad Laboral de M\u00e9xico 4.0<\/strong><\/p>\n\n\n\n

Project
Mascot design<\/strong><\/p>\n\n\n\n

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Branding<\/p>\n\n\n\n

|<\/strong><\/p>\n\n\n\n

Mascot design<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Client<\/strong><\/h4>\n\n\n

UNILAM (Universidad Laboral de M\u00e9xico) is a private university with a social focus that promotes the comprehensive development of the worker. It was born from the collaboration of the SEP with the CTM with the purpose of developing the talent of workers and their families.<\/p><\/div>\n\n\n\n

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Target<\/strong><\/h4>\n\n\n

We created the brand identity for Osos Negros Unilam, the name of the official team of the Universidad Laboral de M\u00e9xico. The concept revolved around the \u201cclaw\u201d of the bear, an idea that aligns with the concept of having \u201cclaw\u201d in a sports team and is associated with the strength and aggressiveness required on the playing field.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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Social media<\/h4>\n\n\n\n
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Mascot design<\/h4>\n\n\n
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Concept<\/strong><\/h4>\n\n\n

To develop the mascot characters, we worked on the illustration of bears adapted to moments that university students can experience and that are represented through their mascot, such as playing soccer or baseball, the working bear and the sports bear.<\/p><\/div>\n\n\n\n

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Character attributes<\/strong><\/h4>\n\n\n\n
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  • Power <\/li>\n\n\n\n
  • Peace <\/li>\n\n\n\n
  • Sovereignty <\/li>\n\n\n\n
  • Benevolence <\/li>\n\n\n\n
  • Patience<\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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    Digital illustration<\/h4>\n\n\n\n
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    Promotional material<\/h4>\n\n\n\n
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    \"\"<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Branding | Social Media | Dise\u00f1o ClienteUniversidad Laboral de M\u00e9xico 4.0 ProyectoDise\u00f1o de mascota Branding | Dise\u00f1o de mascota Cliente La UNILAM (Universidad Laboral de M\u00e9xico) es una universidad privada de enfoque social que impulsa el desarrollo integral del trabajador….<\/p>","protected":false},"author":7,"featured_media":4055,"comment_status":"open","ping_status":"closed","template":"portafolio-post","format":"standard","meta":{"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"jetpack-portfolio-type":[32,30],"jetpack-portfolio-tag":[11,16],"class_list":["post-2523","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-illustration","jetpack-portfolio-type-social-media","jetpack-portfolio-tag-branding","jetpack-portfolio-tag-diseno-de-mascota"],"yoast_head":"\nUNILAM | 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