Tortas Legendarias Don Paco
Client
Tortas Legendarias Don Paco
Project
Social Media
Promotional material
Branding
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Social Media
Client
Cakes originating from Torreón, Coahuila, have become a tradition for Torreón families. Founded by Don Paco more than 60 years ago, they have been innovating over the years, thus remaining in the minds of every Lagunero.
Target
We developed a new graphic line for the Tortas Don Paco brand. A brand with more than 60 years in the market that sought to renew itself for new generations of customers without losing its essence of traditional cakes. The strategy was the minimum use of elements to maintain simplicity and cleanliness in the image. Short and forceful copies accompanied by simple and direct messages.
Social Media
Reels
Digital menu
Canvas design
Promotional material
