Branding | Social Media | Diseño
Client
Universidad Laboral de México 4.0
Project
Mascot design
Branding
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Mascot design
Client
UNILAM (Universidad Laboral de México) is a private university with a social focus that promotes the comprehensive development of the worker. It was born from the collaboration of the SEP with the CTM with the purpose of developing the talent of workers and their families.
Target
We created the brand identity for Osos Negros Unilam, the name of the official team of the Universidad Laboral de México. The concept revolved around the “claw” of the bear, an idea that aligns with the concept of having “claw” in a sports team and is associated with the strength and aggressiveness required on the playing field.
Social media
Mascot design
Concept
To develop the mascot characters, we worked on the illustration of bears adapted to moments that university students can experience and that are represented through their mascot, such as playing soccer or baseball, the working bear and the sports bear.
Character attributes
- Power
- Peace
- Sovereignty
- Benevolence
- Patience
Digital illustration
Promotional material
