Target

Strengthen the emotional connection between collaborators and the brand. The campaign, called “Operation Sapphire,” focused on creating an immersive experience that strengthened the emotional bond of insurance agents with the company.

We merged the concepts of secret agent + superhero, supported by GNP's powerful slogan of “Living is incredible”, and as a result we obtained “Incredible Agents Operation Sapphire”. The mission of this experience was to obtain the “Sapphire”, which meant a sales goal for each agent.

For this campaign we designed souvenirs that were given away at the beginning of the event. An opening video production was made that got off to a shocking start. This campaign achieved a unique and memorable experience for each of our client's collaborators and agents.